rw-book-cover

Metadata

Highlights

in cases involving short- and long-term effects, where causality is hard to determine, and dealing with abstract strategic bets…you need conviction. You must make leaps of faith and attempt to shape a future that may not yet exist and can’t be extrapolated from existing data. (View Highlight)

“If this were the perfect metric, and we knew it unlocked long-term growth, wouldn’t that be suspect? Wouldn’t our competitors likely have figured it out, too—if it were that straightforward? Maybe uncertainty is a signal we’re on to something.” (View Highlight)