## Metadata - Author: [[Benn Stancil]] - Full Title:: There Is No Pivot - Category:: #🗞️Articles - URL:: https://benn.substack.com/p/there-is-no-pivot - Read date:: [[2026-04-17]] ## Highlights > decisions in life and love—doesn’t depend on the specific choice. It depends on how committed you are to that choice. Often, we don’t fail because we choose the wrong thing; we fail because we refuse to choose anything at all. ([View Highlight](https://read.readwise.io/read/01kpefv45ecx904wv5t85v7zjh)) > If it takes as much time to prototype software as it does to develop an ice cream flavor, could startups be doing the same thing? *Should* they be doing the same thing? When software was slow to build, commitment to a direction was important, and pivoting was expensive. When software is cheap to build—and when you have to go faster [to keep up](https://cloudedjudgement.substack.com/p/clouded-judgement-71224-the-red-queen) with everyone else—do the rules invert? *Commitment* becomes expensive, and pivoting is what’s important. ([View Highlight](https://read.readwise.io/read/01kpegwvd51bvt3fn5e4bfg890))