Customer preferences

For example, Rohm and Swaminathan [18] find four stereotypes of e-grocery grocery shoppers: (1) convenience shoppers; (2) variety seekers; (3) balanced buyers; and (4) store-oriented shoppers.

In terms of preferences, Rottem-Mindali and Salomon [40] asserted that the proportion of virtual shopping was still significantly smaller than that of traditional shopping (…) In general, the delivery mode preferred by consumers was self-delivery (…) for perishable products, a long distance to the store reduced the probability of using delivery by others, while for large electric appliances the probability increased

Finally, a comparative analysis was carried out by Harris et al. [41]. The authors developed a typology of grocery shoppers on the basis of the advantages and disadvantages of shopping both online and in store for consumers buying groceries using both channels (…) The advantages of online shopping are the convenience, the quickness, the possibility of trying new products and the modernity. The disadvantages of online shopping are that deliveries can be late or may not arrive, products can be missing from an order and internet shopping is not secure, too slow or even too complicated. The advantages of supermarket grocery shopping include the possibility of obtaining better prices or new ideas. The disadvantages are that shopping at a supermarket can be time-consuming, and supermarkets can be crowded or too big (…) The main results showed that the choice of whether to shop online or in store may be driven not by the perceived advantages of one channel versus the other, but by the desire to avoid the greater disadvantages of the alternative. These perceptions differ between consumer groups.

Verhoef and Langerak [46] noted that inconveniences due to missing deliveries or waiting too much for deliveries can offset the perceived advantages of e-grocery shopping in comparison to traditional in-store shopping.

Order fulfillment

Online order fulfillment (e-fulfillment) is a critical factor that affects online consumer behaviour, especially brand loyalty [21] (…). Based on a meta-synthesis approach, three e-fulfilment topics have been found: (1) inventory management; (2) last-mile delivery; and (3) returns management.

Jing and Lewis [23] find that stock-outs in e-groceries do not reduce the probability of a purchase in the short run in that there are enough new consumers because they are more tolerant to this situation than frequent consumers.

Last mile delivery:

LMD is becoming a critical tool for market differentiation (…) Pan et al. [3] find that same-day and on-demand delivery services are gaining traction for e-groceries and highlight that a high rate of failed deliveries significantly increases the logistic costs, especially for perishable food

Other stuff

In the paper by van Loon et al. [38], it was shown that online retailing could lower the environmental impacts of shopping under given circumstances

Wow:

We notice that experimental design and choice modelling is practically nonexistent in the field.