- Tags:: 📜Papers, Online - offline cannibalization
- Authors: David Bell, Santiago Gallino, Antonio Moreno
- Link:: (PDF) Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits (researchgate.net)
- Zotero Link:: bellOfflineShowroomsOmniChannel2017
- Source date:: 2017
- Finished date:: 2022-03-07 (not complete)
Refereced by Complementarity and Cannibalization of Offline-to-Online Targeting_ A Field Experiment on Omnichannel Commerce.
Key interesting here is the methodology: DiD with propensity score adjustment because the treatment groups were not really endogenous.