* Tags:: #📜Papers, [[online-offline-cannibalization|Online Offline Cannibalization]] * Authors: David Bell, Santiago Gallino, Antonio Moreno * Link:: [(PDF) Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits (researchgate.net)](https://www.researchgate.net/publication/314671939_Offline_Showrooms_in_Omni-Channel_Retail_Demand_and_Operational_Benefits) * Zotero Link:: [bellOfflineShowroomsOmniChannel2017](zotero://select/items/@bellOfflineShowroomsOmniChannel2017) * Source date:: 2017 * Finished date:: [[2022-03-07]] (not complete) Refereced by [[Complementarity and cannibalization of offline to online targeting_ a field experiment on omnichannel commerce|Complementarity And Cannibalization Of Offline To Online Targeting_ A Field Experiment On Omnichannel Commerce]]. Key interesting here is the methodology: DiD with propensity score adjustment because the treatment groups were not really endogenous.