- Tags:: #📚Books , [[business|Business]] - Author:: [[ram-charan|Ram Charan]] - Liked:: 6 - Link:: [What the CEO Wants You to Know - Ram Charan - Author, CEO Advisor](https://ram-charan.com/books/what-the-ceo-wants-you-to-know/) - Source date:: [[2017-09-26]] - Finished date:: [[2024-03-18]] - Cover:: ![[Pasted image 20240321145738.png|100]] ## Why did I want to read it? Found it on [[Commoncog|Commoncog]] newsletter ([What The CEO Wants You To Know - Commoncog](https://commoncog.com/what-the-ceo-wants-you-to-know/)). Since I felt that my business background is not that great and this is a "tree book" (which I love... see [[Fundamentals of software architecture. an engineering approach|Fundamentals Of Software Architecture]]), it was a good opportunity to take up on this. ## What did I get out of it? It's definitely a book to work on (and unfortunately, at the time of writing this, I have better topics to devote time to). ### 3. Every business is the same inside: the four things every company everywhere needs to master - Customers - Cash generation - Return on invested capital - Growth ![[IMG_2953.jpeg|400]] ### Other notes [[lex-wesxner|Lex Wesxner]] named its company "Limited" (the holding of Victoria's Secret, among others) because we would only stock profitable items. (p. 26)