## Metadata - Author: [[seth-godin|Seth Godin]] - Full Title:: The Dip - Category:: #📚Books - Finished date:: [[2023-02-02]] ## Highlights > Zipf’s law, ([Location 65](https://readwise.io/to_kindle?action=open&asin=B004LX0DHC&location=65)) > Winners win big ([Location 66](https://readwise.io/to_kindle?action=open&asin=B004LX0DHC&location=66)) > if you’re the best choice. Best as in: best for them, right now, based on what they believe and what they know. And in the world as in: their world, the world they have access to. ([Location 94](https://readwise.io/to_kindle?action=open&asin=B004LX0DHC&location=94))