Metadata
- Author: Alex Dean
- Full Title:: Your Primary Tag Needs to Be Switzerland
- Category:: 🗞️Articles
- Document Tags:: Google Analytics,
- URL:: https://sourceoftruth.substack.com/p/your-primary-tag-needs-to-be-switzerland
- Finished date:: 2023-12-01
Highlights
CDPs evolved on a different tech tree - if they do event tracking at all, it’s just enough to serve the main course, which is marketing activation (View Highlight)
Obviously this is their point because this is exactly what their tool does
Your primary tag doesn’t need to sell you something else (View Highlight)