rw-book-cover

Metadata

Highlights

Any and all analytics focused on just answering questions or building dashboards is doomed to becoming a low value cost center in the organization, which eventually leads to the dreaded “what’s the ROI of the data team?” question. (View Highlight)

induced demand?” It’s a phenomenon that’s well known in transportation whereby widening a highway by a lane or more to solve traffic congestion inevitably leads to more cars on the road which leads to more traffic congestion making the problem worse. (View Highlight)

you’ll not only get more questions but even more exotic questions. (View Highlight)

There’s a huge difference between a question that leads to a decision that improves the company’s bottom line and a question that’s a mere curiosity (View Highlight)

The correct assumption is that the purpose of analytics isn’t to answer questions but to improve operational performance (View Highlight)