Metadata
- Author: Avinash Kaushik
- Full Title:: Web Analytics Segmentation: Do Or Die, There Is No Try!
- Category:: 🗞️Articles
- Document Tags:: Data Analysis,
- URL:: https://www.kaushik.net/avinash/web-analytics-segments-three-category-recommendations/
- Finished date:: 2024-01-22
Highlights
The achingly tiny percent of time that the Analyst does segmentation it seems to stop at New vs. Returning Visitors (View Highlight)
Among things in the above image I love analyzing Direct (to understand value of the free traffic), Visits with Conversions (to understand my BFF sources and pages and behavior), and Non-bounce Visits (to understand people who give me a chance to do business with them (View Highlight)
Ask a lot of questions. Tap into the tribal knowledge. Force your leaders (ok HiPPO’s) to help you define Business Objectives, Goals and Targets. (View Highlight)
practice you should pick at least a couple of segments in each of these three categories:
- Acquisition. 2. Behavior. 3. Outcomes. (View Highlight)
Where is my company currently spending most amount of time and money acquiring traffic?” (View Highlight)
People who see x pages. People who do y things (View Highlight)
Segments with outcomes are people or visits where you get a order (at an ecommerce website) or you get a lead (at Organizing for America). (View Highlight)
Now go figure out what makes them unique when compared to everyone else who showed up at your website, all those other people who you worked so hard to impress but failed to. (View Highlight)