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The fashion industry is a good example of this, which is why Zara competes by having very short lead-time from spotting the new look on the catwalk, to on the hangers in the store. (View Highlight)

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PC operating systems and other products or services for which the market consolidates down to one or two major players. These products benefit from some form of preferential attachment mechanism or “network effect”. (View Highlight)

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where we are automating a process or improving efficiency, reducing time or cost (View Highlight)

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Where requirements have a specific deadline the Urgency Profile is slightly different. The benefits profile itself can look like any of the above three, but the benefits only ramp up around a certain date. As a result, the Cost of Delay is zero until the point where you need to start development – to avoid incurring any delay cost. For example, consider a product or service oriented around a specific seasonality (View Highlight)