rw-book-cover

Metadata

Highlights

The KPI that helps you measure success with existing customers is called Net Revenue Retention (NRR). A simple version of NRR’s formula: (Sum of 2025 Revenue from 2024 Customers) / (Sum of 2024 Revenues from 2024 customers) = NRR. Expressed as a percentage, it is a simple comparison of growth across years of customers from the previous years. (View Highlight)

(View Highlight)

(View Highlight)