Metadata
- Author: Avinash Kaushik
- Full Title:: TMAI #435: ☝️ Methodologies Trump Metrics!
- Category:: 🗞️Articles
- Finished date:: 2024-11-25
Highlights
Conversion Rate is a standard metric in many analytics tools. It can be measured as: Orders/Sessions. I don’t like that, it presumes that every open of your App, every visit to your Site is an opportunity to convert. It breeds short-termism. It insults the customer journey. Hence, in my first book, I advocated for: Orders/Users. I (View Highlight)