Metadata
- Author: Superweek Analytics Summit
- Full Title:: “This Is Your 18 Month Analytics Roadmap” - Doug Hall / Media Monks
- Category:: 🗞️Articles
- URL:: https://www.youtube.com/watch?v=NuzrJWStkjE
- Finished date:: 2024-02-26
Highlights
nearly half of consumers say they are happy saying yeah i consent you can have my data that’s all fine and good but i want something back i want something return this seems fair i called it i said it wasn’t a zero-sum game and it’s not this is an exchange of data okay so what do we do what do we give them what is the nature of the activation mckinsey another survey mckinsey said during the last two years quite understandably a lot of people have tried a new way of shopping online no of those who shop online there’s a high degree of them they expect personalization they expect context they expect to be remembered they expect to have their choices understood and if you fail to do that they feel frustration but if you get it right if you do activate the data if you are capable of adding context way more likely to purchase from you add to that way more likely to repurchase (View Highlight)