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Most businesses don’t hire scientists…scientists typically appear so far up the value chain that they need to be supported by other funding streams (government / university) whereas companies employee engineers…professionals who take well-understood scientific principles and apply them towards doing things.

Creating a great churn model for your subscription business can be called applied science, but we typically call “applied scientists” engineers or doctors or statisticians (etc). Building a great churn model is, I would suggest, analytics, regardless of the specific methods employed. Analytics is a hybrid of statistics and engineering…it is an applied science. Calling a data analyst a data scientist is like calling a civil engineer a “bridge scientist”. This moniker does not help anyone.