Metadata
- Author: Ben Thompson
- Full Title:: Sora, AI Bicycles, and Meta Disruption
- Category:: 🗞️Articles
- URL:: https://stratechery.com/2025/sora-ai-bicycles-and-meta-disruption/
- Read date:: 2025-10-11
Highlights
(captures a few of them in Sora’s Slop Hits Different:
Anyway, what’s different, and what I underestimated about Sora, is that the AI content here is not just randomly generated things. (View Highlight)
It’s less about consumption and more about creation. (View Highlight)
one of the oldest axioms in technology: the 90/9/1 rule. • 90% of users consume • 9% of users edit/distribute • 1% of users create (View Highlight)
Way more people like Sora than Vibes, and OpenAI has another viral hit. What I hear from people who love the app, however, is very much in line with what Siegler wrote: yes, they are browsing the feed, but the real lure is losing surprisingly large amounts of time making content — Sora lets them be a content creator. (View Highlight)
how much of the 90/9/1 rule is a law of the universe, versus a manifestation of barriers when it comes to creation? (View Highlight)
What remains is one final bundle: the creation and substantiation of an idea. To use myself as an example, I have plenty of ideas, and thanks to the Internet, the ability to distribute them around the globe; however, I still need to write them down, just as an artist needs to create an image, or a musician needs to write a song. What is becoming increasingly clear, though, is that this too is a bottleneck that is on the verge of being removed. (View Highlight)
The argument made on badass book.
To be creative is to be truly human — to actually think of something yourself, instead of simply passively consuming — and AI makes creativity as accessible as a simple prompt. (View Highlight)
In Jobs’ view of the world, teenagers the world over are potential musicians, who might not be able to afford a piano or guitar or trumpet; if, though, they can get an iPad — now even thinner and lighter! — they can have access to everything they need. In this view “There’s an app for that” is profoundly empowering. Well, now there’s an AI for that, and it’s accessible to everyone. (View Highlight)
Mmm, but the value of creating is making decisions and AI still makes a lot of (mediocre) decisions for the people. But maybe we are towards the path of giving more capabilities for people to make more decisions?
How many people have had ideas in their head, yet were incapable of substantiating them, and now can? (View Highlight)
A popular strategy for bootstrapping networks is what I like to call “come for the tool, stay for the network.” (View Highlight)