New highlights added 2025-08-02

A few years in, we surveyed the readers, some of whom were now coughing up $100,000-plus a year for it. We asked what was most valuable to them—people who need depth and nuance to do their jobs. Roughly 5 percent said they valued longer stories the most. (View Highlight)

audience first. (View Highlight)

Focus on ONE person you are targeting. ➋ Plot out ONE thing you want them to remember. (View Highlight)

Write it in the most provocative yet accurate way possible. (View Highlight)

WHY IT MATTERS: Most people are too busy to understand not just what is important, but why it’s important. Be a hero: Tell them in a brisk, clear, illuminating way. (View Highlight)

The Golden Rule of Bullets: Nobody wants to stare at a clump of words and figures. If you want to explain three or more different data points or related ideas, split them into bulleted points. People will skim nicely separated, bulleted points. (View Highlight)