Shein had built a reputation for doing something completely revolutionary and unheard of in China’s apparel industry—they actually paid people on time.
Enormous traffic at high frequency means more opportunities to sell people more products.
“Chinese have no habit of buying from an official website!”
It starts with algorithmically scouring the internet and Shein’s own data to pull out fashion trends.
Once a product is live, Shein creates more 1st party data, which it uses to automatically adjust production on the fly. It’s doing this with tens of thousands of new SKUs every day.
directly connecting the factory floor to the consumer
Connecting all of these systems, both internally and with third-parties, means that Shein needs world-class engineering and machine learning talent.
a machine learning algorithm significantly responsive and accurate can pierce the veil of cultural ignorance. Today, sometimes culture can be abstracted.”