Metadata
- Author: Timo Dechau
- Full Title:: Sessions v Users
- Category:: 🗞️Articles
- Document Tags:: Event Analytics Sequence Analysis,
- URL:: https://substack.timodechau.com/p/sessions-v-users
- Finished date:: 2024-12-05
Highlights
When people in workshops would ask, “When should we use sessions?” I’d just say “Oh, sessions are complicated - better to avoid them if you can.” (View Highlight)
Here’s the important bit: a session is just a model we made up. (View Highlight)
Session metrics help us with two main things:
- Did the customer have a good experience?
- Which marketing source brought them in? (View Highlight)
measuring customer success is way more complex than sessions. I always suggest at least splitting it into two parts:
- How good are we at getting new customers?
- How good are we at turning them into returning customers? (View Highlight)
You could add more levels too - VIP conversions, different customer segments, whatever makes sense for your business. (View Highlight)
And here’s the really interesting part - these different levels need different approaches. (View Highlight)
This is why user-based analytics gives us a much richer picture than just looking at sessions. It helps us understand the whole customer journey, not just single visits. (View Highlight)
Your total revenue might look great, but what if it’s all from existing customers? (View Highlight)