Metadata
- Author: Danny Goodwin
- Full Title:: Search Ad Costs Rise, Conversion Rates Decline Again in 2024
- Category:: 🗞️Articles
- URL:: https://searchengineland.com/search-advertising-benchmarks-2024-440415
- Finished date:: 2024-05-14
Highlights
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. (View Highlight)