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Search Ad Costs Rise, Conversion Rates Decline Again in 2024

Search Ad Costs Rise, Conversion Rates Decline Again in 2024

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Metadata

  • Author: Danny Goodwin
  • Full Title:: Search Ad Costs Rise, Conversion Rates Decline Again in 2024
  • Category:: 🗞️Articles
  • URL:: https://searchengineland.com/search-advertising-benchmarks-2024-440415
  • Finished date:: 2024-05-14

Highlights

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. (View Highlight)


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