Metadata
- Author: Olga
- Full Title:: Refresher on Retention - Issue 236
- Category:: 🗞️Articles
- Document Tags:: Data Analysis,
- Finished date:: 2024-12-13
Highlights
I’ve never had luck with retention reporting from analytic tools such as Heap, Amplitude, Mixpanel, RevenueCat, and Chargebee, and I often have to replicate reports myself to ensure they are accurate and trustworthy. (View Highlight)
(For eco-system (North Star) reporting, the best approach is to use N-Day retention. If you must use Unbounded, then keep it for a shorter period of time frames - from 2 weeks up to 1 month. (View Highlight)
N-Day retention is more sensitive in the short term and responds faster to improvements, which makes it best for reporting weekly or monthly KPIs. (View Highlight)
Unbounded Retention naturally will underperform for newer cohorts vs older ones, as older cohorts have a longer timeline to come back. (View Highlight)
While Unbounded retention is useful for root-cause analysis, experimentation monitoring, and deep-dives, N-Day retention is recommended for KPI reporting. (View Highlight)
(To make retention actionable, we need to segment or break it down. That’s why cohorted retention exists - it serves as a bridge to more proactive data monitoring. (View Highlight)