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Highlights

many analytics leaders out there have no idea what they’re doing. (View Highlight)

I can’t believe I am writing this in my newsletter aimed at analysts, but many analysts out there are… bad. (View Highlight)

As someone who hired 10 analysts over the last 12 months - I challenge you to find a senior analyst with a proven record of projects that are relevant to what you need, who is fluent with Python and SQL, knows the basics of statistics, is comfortable with notebooks and dbt, and can deliver on time and be reliable. I challenge you to find this star! And even if you do, you probably won’t be able to afford them. (View Highlight)

You have to replicate all baselines yourself for every client, whether they ask for it or not. Use only a trusted foundation for your analysis. Measure tests and initiatives against accurate reporting that you can replicate or validate yourself. (View Highlight)