True data participation requires targeting the remaining majority who may be more data-hesitant.

Add data landing pages with top reports, new releases, and important links.

Demo new tools and offer targeted trainings to relevant teams.

Promote and incentivize internal learning sessions — e.g. Office Hours to help business people learn how to generate quick insights.

Partner with power users, who can champion self-service analytics within their teams.

Identify “citizen data analysts”, a community of subject matter experts who will socialize their findings for other stakeholders and teams.

Second, David also pointed out a common fallacy of so-called data-driven teams — using data to confirm what they already think and reinforce existing decision-making. Instead, truly data-driven organizations need to fall out of love with their ideas and look for “uncomfortable” data, because being uncomfortable is what makes organizations grow.