Metadata
- Author: CJ Gustafson
- Full Title:: Is Your Retention “Too Good”?
- Category:: 🗞️Articles
- Document Tags:: Metrics, Retention,
- URL:: https://www.mostlymetrics.com/p/is-your-retention-too-good
- Read date:: 2025-01-23
Highlights
A higher churn rate in the first few months often reflects that you’re experimenting with broader audiences, and increasing your chances of capturing long-term growth. (View Highlight)
It’s normal for churn to be highest in the first 30–90 days. But if customers are leaving after 10–12 months, you’ve got a bigger issue. (View Highlight)
“the cohort floor”. It’s when it kind of plateaus out and basically nobody’s canceling. And if you look at different monthly cohorts, it’s really valuable if you’re elevating the cohort floor. (View Highlight)