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Highlights

On July 10, 2023, the European Commission adopted a new EU-US Data Privacy Framework, also known as Privacy Shield 2.0. (View Highlight)

This means that for now, organizations that follow the rules of GDPR can again use Google Analytics to collect data about EU residents. However, they need to be aware that the deal might not put an end to the EU-US data problem, considering that privacy watchdogs point out striking similarities between the new and the previous agreements. (View Highlight)