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For me, in strategic planning, the question in building my forecast was to flush out what I call the invisible asymptote: a ceiling that our growth curve would bump its head against if we continued down our current path. (View Highlight)

For so many startups and even larger tech incumbents, the point at which they hit the shoulder in the S-curve is a mystery, and I suspect the failure to see it occurs much earlier. The good thing is that identifying the enemy sooner allows you to address it. (View Highlight)

You don’t even need to rewind to that time to remember what that factor is because I suspect it’s the same asymptote governing e-commerce and many other related businesses today. Shipping fees. People hate paying for shipping. They despise it. (View Highlight)