Metadata
- Author: Semrush Blog
- Full Title:: How to Do Keyword Research for SEO (A Detailed 3-Step Guide)
- Category:: 🗞️Articles
- Document Tags:: seo,
- URL:: https://www.semrush.com/blog/keyword-research-guide-for-seo/
- Finished date:: 2023-08-03
Highlights
long-tail keywords—longer keywords with lower search volume. This strategy has its advantages: • It’s usually much easier to rank for long-tail keywords because the competition is less. • Long-tail keywords tend to have better conversion rates. They are more specific, which usually means people know exactly what they’re looking for (and they are closer to the bottom of the marketing funnel). (View Highlight)
Estimating a keyword’s business value means estimating how probable it is that ranking for that particular keyword will lead to an action that’s profitable for your business. (View Highlight)
Some keywords, although topically relevant, will probably not lead to conversions. So keywords like “can cats eat dog food” will not be high on our priority (View Highlight)
ranking for a keyword can be valuable even if it doesn’t lead to direct conversions. Here are some reasons why you might consider targeting keywords that do not lead to conversions: • You can get organic backlinks • You can improve brand awareness • You can establish yourself as an authority in the field • You can get a relevant audience for your remarketing campaigns (View Highlight)