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An example of this is say I’m explaining to my boss that we’ve been seeing declines in revenue from this specific product in the business and we’re not sure why. Now I’m going to stop there. Imagine if I just told my boss that: “Okay, we’re seeing declines in revenue for this product, and we’re not sure why.” Then what is he going to be thinking? He or she is going to be thinking, okay, well, have you looked into this and that? Have you tried talking to this and that person? Have you tried to determine whether this is an external issue that is affecting all of our competitors and our entire industry, or is it something that’s localized to our company? A good communicator will know this, and they will think about it and take action to address some of these questions so that in their delivery they can say something. (View Highlight)

top-down communication. Get in the habit of communicating in a top-down way. What this means is you always start with the answer first, or maybe it’s the main idea or maybe it’s the question that you need To ask them (View Highlight)

The reason why top-down communication is so effective and is taught at firms like McKenzie and BCG is because executives again have very little time and mental bandwidth. (View Highlight)