Metadata
- Author: Ken Rudin
- Full Title:: How to Accelerate Growth by Focusing on the Features You Already Have
- Category:: 🗞️Articles
- Document Tags:: Metrics Frameworks,
- URL:: https://www.lennysnewsletter.com/p/how-to-accelerate-growth-by-focusing
- Finished date:: 2024-04-28
Highlights
you can drive significantly more growth by focusing on getting users to engage more with your existing key features and user flows (View Highlight)
increasing engagement with existing key features frequently has more impact than adding new features, the next question is: How do we increase engagement in a structured, repeatable way? (View Highlight)
ARIA has four key principles: Analyze, Reduce, Introduce, and Assist: (View Highlight)
First, you need to figure out which features to focus on. That means you need to analyze your data to identify which of your features are most correlated with growth (View Highlight)
A correlation analysis will tell you how strongly the use of a feature is related to the movement of your various growth metrics. There are many popular, easy-to-use tools (View Highlight)
Once you’ve identified your set of key features, the next step is to gather data about their existing level of user adoption and engagement. For example, what percentage of YouTube users have subscribed to a channel, or what percentage of Loom users use the Auto Message Composer? (View Highlight)
If using the feature requires multiple steps (which is true for most features), then you also want to measure completion rates (View Highlight)
Final tip: When analyzing these metrics, segment your users by how long they’ve been using your product (such as 0-30 days, 31-90 days, and 91+ days). This helps you see which features are adopted early in a user’s journey and which take more time. (View Highlight)