Metadata
- Author: Charlotte Wren
- Full Title:: How Luxury Brands Engineer Desire With Behavioural Economics
- Category:: 🗞️Articles
- URL:: https://psyche.co/ideas/how-luxury-brands-engineer-desire-with-behavioural-economics?utm_source=rss-feed
- Read date:: 2025-10-04
Highlights
Luxury has capitalised on people’s desire to give the impression they have more than they’re letting on, buying things that are way outside of their income levels. In fact, the luxury sector is already a $500-billion market as brands strategically offer lower-priced items to attract middle-income shoppers. (View Highlight)
Cost-cutting in materials has led to what economists call planned obsolescence: clothes that look luxurious but wear out fast, nudging consumers to repurchase. This keeps demand cycling, even without true innovation. (View Highlight)