Metadata
- Author: Craig Peters
- Full Title:: Getty Images CEO: Respecting Fair Use Rules Won’t Prevent AI From Curing Cancer
- Category:: 🗞️Articles
- URL:: https://fortune.com/2024/12/02/getty-images-ceo-respecting-fair-use-rules-wont-prevent-ai-from-curing-cancer-tech-law/
- Finished date:: 2024-12-03
Highlights
The creative community, which represents a sizeable share of the global economy, has mobilized against the unauthorized use of their collective text, music, photography, and video. Most recently, this mobilization manifested itself in over 30,000 artists signing a statement that “the unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted.” I vigorously agree with this statement. (View Highlight)
This could very easily be:
- Because they want to be the ones training the model.
- Because AI is not working for them.
This disagreement underscores why we are litigating against Stability AI in the U.S. and the U.K. We did not grant Stability AI permission to use millions of images owned and/or represented by Getty Images to train their Stable Diffusion model which was made commercially available starting in August of 2022. (Editor’s note: Stability AI denies all claims). (View Highlight)
Note that the companies investing in and building AI spend billions of dollars on talent, GPUs, and the required power to train and run these models—but remarkably claim compensation for content owners is an unsurmountable challenge. (View Highlight)
As the licensed models of Spotify and Apple Music evolved from the infringing original Napster, there are AI models developed with permission and with business models that reward creators for their contributions. Like Apple Music and Spotify, they will cost a bit more, but they can thrive and be broadly adopted if we create a fair playing field by addressing those companies that choose to “move fast and break things”, in this case, break established copyright law. (View Highlight)