Metadata
- Author: Zoë Schiffer
- Full Title:: Forget SEO. Welcome to the World of Generative Engine Optimization
- Category:: 🗞️Articles
- URL:: https://www.wired.com/story/goodbye-seo-hello-geo-brandlight-openai/
- Read date:: 2025-10-25
Highlights
At least some of their old strategies likely still apply since the core goal remains the same: anticipate the questions people will ask and make sure your content appears in the answers. (View Highlight)
chatbots tend to favor information presented in simple, structured formats, like bulleted lists and FAQ pages. (View Highlight)
At least for the time being, brands are mostly worried about consumer awareness, rather than directly converting chatbot mentions into sales. It’s about making sure when people ask ChatGPT “What should I put on my skin after a sunburn?” their product pops up, even if it’s unlikely anyone will immediately click and buy it. (View Highlight)