Metadata
- Author: Timo Dechau
- Full Title:: Everyone Is a CDP Now
- Category:: 🗞️Articles
- URL:: https://substack.timodechau.com/p/everyone-is-a-cdp-now
- Finished date:: 2023-12-01
Highlights
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(Interestingly, Google Analytics was quite early here - but only for Google Ads. However, the ability to create segments in GA and turn them into Google Ads audiences is still the most powerful argument for teams to stick with Google Analytics 4 (View Highlight)
New highlights added 2023-12-01
Whenever CDP is mentioned somewhere, the big talk is about the customer data you collect from the different sources, put it in a central place, create some valuable audiences, and then pass them on to any tool that might use them. (View Highlight)
For me, the activation part is the essential part of the CDP game. And not that you have to run the activation part essential in the CDP, but that you have a closed loop from customer events & properties (analysis), segmentation, activation, and back to customer events (View Highlight)