Metadata
- Author: Olga Berezovsky
- Full Title:: Do You Over-Report DAU? - Issue 139
- Category:: 🗞️Articles
- Document Tags:: Product analytics,
- URL:: https://dataanalysis.substack.com/p/do-you-over-report-dau-issue-139?utm_source=substack&utm_medium=email
- Finished date:: 2024-09-19
Highlights
They may or may not run their own due diligence for that event - making sure it’s in line with other activity events, and that the volume looks right. (View Highlight)
Unfortunately, not only users can do that. The system may wake your app in the background via notifications, certain types of transactions, securities, etc, and send analytics to the digital platform you use. So the Session Start event was firing for users who didn’t open the app. (View Highlight)
many apps that use the Session Start event for DAU are affected by this issue. If you do, I am sorry to break the bad news to you. But you count non-active users in your DAU and MAU. (View Highlight)
Visits are the most unreliable, not clean events, and are the reason why I don’t work with marketing analytics 🚫. (View Highlight)
My recommendation is to avoid using session events for KPIs or for anything important. (View Highlight)
I highly recommend and can’t emphasize enough how vital it is to build your DAU and MAU KPIs based on the main user activity that illustrates the core app usage: (View Highlight)