Metadata
- Author: Expert Commentator
- Full Title:: Digital Advertising Trends: Cookieless Advertising Is Coming, Are You Ready for It?
- Category:: 🗞️Articles
- Document Tags:: Google Analytics,
- URL:: https://www.smartinsights.com/digital-marketing-strategy/digital-advertising-trends-cookieless-advertising-is-coming-are-you-ready-for-it/
- Finished date:: 2024-01-13
Highlights
Marketing Mix Modelling Many advertisers have already turned to Marketing Mix Modelling (MMM), or econometrics. These are statistical models that don’t rely on any tracking or personal data. MMM is not new – Consumer Goods giants who rely heavily on TV and other “traditional media” have been using these for ages – however a broader interest in this technique has led to an increase in the number of vendors. Some of these have developed sophisticated tech solutions, which make MMM more affordable and almost real-time. (View Highlight)