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Highlights

If there’s no experiment to run, decision to make, or outcome to measure, why should the data be collected in the first place? (View Highlight)

every question I had fell into one of two categories: Type 1 Questions: Whose answers I didn’t know what to do with; nice-to-have answers that would serve my curiosity but I wasn’t sure how to turn the insights from those answers into growth Type 2 Questions: Whose answers I knew exactly what to do with; answers that would give me the insights to figure out what’s preventing users from hitting the activation milestone, and I already had a plan and the tools in place to turn those insights into growth. (View Highlight)