Metadata
- URL: https://benn.substack.com/p/all-your-database-are-belong-to-us
- Published Date: 2022-06-03
- Author: Benn Stancil
Highlights
Moreover, machine learning is often a structurally inappropriate solution for a lot of the problems that analysts want to solve. Your standard business question—for example, why are customer retention rates down, and what do we do about it—is deeply affected by lots of exogenous and qualitative factors. It relies on very few observations, like a couple dozen customers churning across a customer base in the hundreds. And, as both Randy Au and Sean Taylor called out in posts this week, decision makers don’t care about “technical” statistical significance; they want to see real, meaningful effects. To paraphrase Sean paraphrasing Garrett van Ryzin, when business leaders see an impact that matters, they don’t need statistics to know it.