Metadata
- Author: izzy.co
- Full Title:: A Glitch in the SEO Matrix
- Category:: 🗞️Articles
- Document Tags:: SEO,
- URL:: https://www.izzy.co/blogs/a-glitch-in-the-seo-matrix.html
- Finished date:: 2023-07-20
Highlights
SEO is also a zero-sum game. The only way to get into those coveted top spots is to unseat an existing entry— someone just like you, with a business just like yours, who set off on the same mission as you, but simply didn’t do a good enough job to keep your new incredible content from bumping them off (View Highlight)
there is one way to outplay this competition a little bit: find a new keyword that nobody else is ranking for, but that people are searching for. Of course, you have to strike fast, and after a bit of time this will also turn into the zero-sum leapfrogging of any popular keyword. (View Highlight)
But here, there was a rare SEO vacuum: a very specific high volume query, with almost zero content to match. The SEO dashboard tools see that, think “JACKPOT!”, and that’s why we have a thousand low-quality posts desperately trying to rank for this strange and confusingly specific keyword. (View Highlight)
This is only going to get weirder with Foundational models, at least in the interim before everyone stops using Google. There’s now a ton of tools that automatically find low competition keywords and generate hundreds of AI blog posts for you in just a few minutes (View Highlight)
PS: secretly, I hope that this post starts ranking for “a comprehensive ecosystem of open source software for big data management”, which is why I have said it verbatim so many times and added a helpful callout at the top for students (View Highlight)