## Metadata - Author: [[nicole-dehoratius-andrés-musalem-robert-rooderkerk|Nicole Dehoratius, Andrés Musalem, Robert Rooderkerk]] - Full Title:: Why Retailers Fail to Adopt Advanced Data Analytics - Category:: #🗞️Articles - Document Tags:: [[Data team vision and mission|Data Team Vision And Mission]] - URL:: https://hbr.org/2023/02/why-retailers-fail-to-adopt-advanced-data-analytics?ab=hero-subleft-2 - Finished date:: [[2023-02-28]] ## Highlights > Even as Walmart, Amazon, and a few other leading retailers operate at the leading edge of the analytics frontier, making many important decisions based on an ever-growing supply of real-time and historical data, most of their competitors still use very basic tools that are far better able at tracking where they’ve *been* than where they should be *going*. ([View Highlight](https://read.readwise.io/read/01gtbg65xqk52wtmfvc17b96sa)) > In grocery retail, for instance, [McKinsey estimates](https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/the%20path%20forward%20for%20european%20grocery%20retailers/disruption-and-uncertainty-the-state-of-grocery-retail-2021-europe-final.pdf#page=44) that implementing advanced analytics would add 2% to grocers’ earnings — a potential windfall for a tough, low-margin business. ([View Highlight](https://read.readwise.io/read/01gtbg6m4y8ce4kywg7151r2sm)) > Is data important?” one interviewee told us. “Everyone says yes. If you ask why, many don’t know ([View Highlight](https://read.readwise.io/read/01gtbg7bazv3ybqe2rsrggnyef)) > What they need most are employees who can bridge functional gaps ([View Highlight](https://read.readwise.io/read/01gtbg8ktrrw6s4ktw1a04yhcg)) > Respondents told us that their biggest problem was data quality and data management: Data is often siloed in various places around ([View Highlight](https://read.readwise.io/read/01gtbg8zjxza11v4wv9x9ypvyz))