## Metadata - Author: [[Avinash kaushik|Avinash Kaushik]] - Full Title:: TMAI #435: ☝️ Methodologies Trump Metrics! - Category:: #🗞️Articles - Finished date:: [[2024-11-25]] ## Highlights > Conversion Rate is a standard metric in many analytics tools. > It can be measured as: **Orders/Sessions.** > I don’t like that, it presumes that every open of your App, every visit to your Site is an opportunity to convert. It breeds short-termism. It insults the customer journey. > Hence, in my first book, I advocated for: **Orders/Users.** > I ([View Highlight](https://read.readwise.io/read/01jdh4txhmq6agj35pfh9856xg))