## Metadata - Author: [[michael-frasco|Michael Frasco]] - Full Title:: The Power of Bayesian a/B Testing - Category:: #🗞️Articles - URL:: https://medium.com/convoy-tech/the-power-of-bayesian-a-b-testing-f859d2219d5# - Finished date:: [[2024-03-02]] ## Highlights > In experiments where the improvement of the new variant is small, Bayesian methodology is more willing to accept the new variant ([View Highlight](https://read.readwise.io/read/01hqz7g6kxwfnfhempkzar3k5z)) I > One of the problems with frequentist experimentation is that it can unnecessarily favor the null hypothesis ([View Highlight](https://read.readwise.io/read/01hqz7k6jnqmg2p4vddsycae5s)) ## New highlights added [[2024-03-08]] > In experiments where the improvement of the new variant is small, Bayesian methodology is more willing to accept the new variant ([View Highlight](https://read.readwise.io/read/01hqz7g6kxwfnfhempkzar3k5z)) > One of the problems with frequentist experimentation is that it can unnecessarily favor the null hypothesis ([View Highlight](https://read.readwise.io/read/01hqz7k6jnqmg2p4vddsycae5s))