## Metadata - Author: [[Benn stancil|Benn Stancil]] - Full Title:: The Posters Decide - Category:: #🗞️Articles - Document Tags:: [[Career tips|Career tips]], - URL:: https://benn.substack.com/p/the-posters-decide - Finished date:: [[2024-03-16]] ## Highlights > once you see it—once you see elite opinion become public perception, and public perception become at least some sort of reality—it’s hard not to see it everywhere. ([View Highlight](https://read.readwise.io/read/01hs3adenyqe83e1sb31sfmhfs)) > There was a moment in 2017 when VCs and startup founders were obsessed with—and obsessed with talking about—Superhuman. ([View Highlight](https://read.readwise.io/read/01hs3af3jescjkj679netg0wgs)) > Instead, my belief in the potential of Cognition comes entirely from other people’s belief in the potential of Cognition—which was, *at least to some degree*, [astroturfed](https://twitter.com/patrickc/status/1767603551927242809) [by](https://twitter.com/saranormous/status/1767564859603030352) [Cognition’s](https://twitter.com/eglyman/status/1767556597348470813) [investors](https://twitter.com/absoluttig/status/1767556549445341263) and [PR team](https://twitter.com/lulumeservey/status/1767657576106275041). ([View Highlight](https://read.readwise.io/read/01hs3aj3ky995mpwzcz5ypyv08)) > The point here isn’t that the emperor has no clothes, or even that they don’t have $100 billion clothes. The point is that [nobody has seen the emperor](https://variety.com/2024/politics/global/where-is-kate-middleton-altered-photo-controversy-1235940634/) ([View Highlight](https://read.readwise.io/read/01hs3ajb73marpsybnja696ndv))