## Metadata * URL: [https://gurwinder.substack.com/p/the-perils-of-audience-capture](https://gurwinder.substack.com/p/the-perils-of-audience-capture) * Published Date: 2022-06-30 * Author: [[gurwinder|Gurwinder]] ## Highlights * this way I ensured that my brand image*—*the person * In this way I ensured that my brand image*—*the person that my audience expects me to be—was in alignment with my ideal image—the person I want to be. So * In this way I ensured that my brand image*—*the person that my audience expects me to be—was in alignment with my ideal image—the * develop our personalities by imagining ourselves through others' eyes, using their borrowed gazes like mirrors to dress ourselves. * In this way I ensured that my brand * be—was in alignment with my ideal image—the