## Metadata - Author: [[John cutler|John Cutler]] - Full Title:: TBM 369: Sources of Truth - Category:: #🗞️Articles - Document Tags:: [[Prioritization techniques|Prioritization Techniques]], - URL:: https://cutlefish.substack.com/p/tbm-369-sources-of-truth - Read date:: [[2025-07-28]] ## Highlights > The company chooses to understand allocation through multiple frames, including capex/opex, strategic pillars, market segments, new capabilities vs. optimizing existing capabilities, and strategic horizons. And throw in goals—some are delivery-based, some are outcome-based. Some are linked to Initiatives (the initiative came first, with the goal being added later). Some preceded the initiative (the goal inspired the initiative). > None of this is bad or wrong. > The variations mimic the wonderful (and helpful) complexity of product work. ([View Highlight](https://read.readwise.io/read/01k17z2cbzzeeph6brkykzcx9p))