![rw-book-cover](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79a32553-393d-45d3-b08f-65c1ba162e5f_883x705.png) ## Metadata - Author: [[John cutler|John Cutler]] - Full Title:: TBM 320: From Fluffy Concepts to Concrete Outcomes & Behaviors - Category:: #🗞️Articles - URL:: https://cutlefish.substack.com/p/tbm-320-from-fluffy-concepts-to-concrete - Finished date:: [[2024-11-10]] ## Highlights Like Situation-Behavior-Impact framework > Instead of getting hung up on powerful but ultimately wishy-washy words, I jump straight to discussing desired outcomes and behaviors. ([View Highlight](https://read.readwise.io/read/01jcaj2nhf17zkha9pph5m8zr5)) > **Behavior: Regularly review and analyze key performance metrics** > **Who**: Product teams > **Will do what**: Conduct regular, in-depth reviews and analyses of key performance metrics > **To what extent**: In a weekly meeting, dedicating time to discuss trend patterns and metric shifts and identify both routine and special variations in the data > **In what context**: Using a centralized data dashboard that includes tools like Process Behavior Charts (PBCs) and Statistical Process Control (SPC), accessible to all team members > **For what outcome to occur**: To pinpoint areas for improvement, ensure data-driven insights inform product decisions and align actions with business objectives. ([View Highlight](https://read.readwise.io/read/01jcaj5b6wh7y4y331nnpsp06t)) > Intervention Strategies > Which brings us to BCTs. The acronym isn't as big brother as it sounds. > Behavior Change Techniques (BCTs) cover a range of strategies for encouraging positive behavior change. ([View Highlight](https://read.readwise.io/read/01jcajh2eneebqq10xsz68m1ae)) > Key methods include setting goals and planning, providing feedback, and using social support to reinforce desired actions. ([View Highlight](https://read.readwise.io/read/01jcajgvmgzjjrxevrxwstn9vm))