
## Metadata
- Author: [[John cutler|John Cutler]]
- Full Title:: TBM 317: Yes, Or...
- Category:: #🗞️Articles
- Document Tags:: [[Product management|Product Management]],
- URL:: https://cutlefish.substack.com/p/tbm-317-yes-or
- Finished date:: [[2024-10-26]]
## Highlights
> **"Be customer-obsessed."**
> Obsession leads to distortion.
> **"Teams need clear objectives!"**
> Having overly clear objectives can lead to tunnel vision and close doors prematurely.
> **"Think big. Start small."**
> There’s a lot of money in making a better mousetrap.
> **"You can’t improve what you don’t measure."**
> Not everything measurable matters, and not everything that matters is measurable.
> **"Focus on outcomes, not outputs."**
> You can’t make shots you don’t take.
> **"Lead by example!"**
> Don't encourage anyone to blindly copy you.
> **"Hire for culture fit!"**
> Over-emphasizing culture fit leads to homogeneity and stifles diversity.
> **"Be proactive!"**
> Avoid solving problems that don’t exist yet. Acting too early creates new problems.
> **"Always seek feedback!"**
> Too much feedback can spin you in circles.
> **"Be transparent!"**
> Radical transparency can overwhelm or demoralize teams, especially with incomplete information.
> **"Continuous improvement!"**
> Sometimes, it's better to start over. Don’t polish a fundamentally flawed system.
> **"Never give up!"**
> Avoid the [[Sunk cost fallacy|Sunk cost fallacy]].
> **"Build, measure, learn."**
> Building is often the most expensive way to learn what you need to learn.
> **"Focus on keeping your most valuable team members!"**
> If the only reason they stay is your constant effort to keep them, you've likely already lost their best work and motivation.
> **"Think in first principles."**
> Don’t alienate team members who excel at pattern recognition and have domain experience. First principles aren’t the best way to solve all problems.
> **"Always validate with data."**
> Waiting for perfect evidence may cause you to miss the market window.
> **"Don’t let stakeholders push features onto the roadmap."**
> Sometimes, the stakeholder relationship is more valuable (to customers) than a dud feature.
> **"Continuously measure outcomes."**
> A watched pot never boils.
> **"Be an authentic leader!"**
> Trying to be authentic often makes you inauthentic. Some situations require you to act the part.
> **"Always be available for the team."**
> Boundaries are important.
> **"Be perpetually optimistic!"**
> Unwavering optimism glosses over real risks and setbacks.
> **"Always be learning!"**
> Don’t let curiosity always distract you from mundane but important tasks at hand.
> **"It's all about the product."**
> Good, not great, products paired with excellent marketing and operations often win.
> **"Hire A-players only."**
> Competency comes in various flavors, many of which you may miss or overlook.
> **"Good product managers share context; bad product managers share ideas."**
> Sometimes people will welcome your ideas.
> **"The product manager must deeply understand all aspects of the business."**
> Partner with specialists and synthesize their insights instead of trying to master every domain.
> **"Balance is important!"**
> Imbalance can free us from stagnation.
> **"It depends!”**
> Except when it doesn’t—some truths are immune to context. ([View Highlight](https://read.readwise.io/read/01jb4mpz8eryhear96amz21a6m))