## Metadata - Author: [[john-cutler-from-the-beautiful-mess|John Cutler From The Beautiful Mess]] - Full Title:: TBM 281: Stop Chasing Unicorns - Category:: #🗞️Articles - Finished date:: [[2024-04-04]] ## Highlights > some leaders ignore ways of working as a potential differentiator. They are too quick to assume that ways of working spring from hiring (or not hiring) "the best", instead of a set of capabilities you can support, grow, and strengthen ([View Highlight](https://read.readwise.io/read/01htkpzdv2djfrpb7x54v3xkdf)) > people are so inundated with information about 1% of the companies that they forget to ask how they might make incremental improvements vs. our nearest competitors ([View Highlight](https://read.readwise.io/read/01htkq65cyajepk7bhphap9rsk))