## Metadata - Author: [[John cutler|John Cutler]] - Full Title:: TBM 272: The Biggest Opportunity - Category:: #🗞️Articles - Document Tags:: [[Engineering management|Engineering Management]], - URL:: https://cutlefish.substack.com/p/tbm-272-the-biggest-opportunity-part - Finished date:: [[2024-02-24]] ## Highlights > Dirksen provides a "mad lib" behavioral statement format attributed to Dustin DiTomaso in the book.  > > **Who:** Target audience > > > > **Will do what:** Target behavior > > > > **To what extent:** Engagement pattern (amount, frequency, intensity, duration) > > > > **In what context**: Where, when, with whom, to whom (does the behavior occur) > > > > **For what outcome to occur:** Outcome goal metric the behavior will affect ([View Highlight](https://read.readwise.io/read/01hqe7znbvwedd4reg5khw1tb0))