![rw-book-cover](https://substack-post-media.s3.amazonaws.com/public/images/160af0aa-b968-4833-8dab-e9e99f70cf58_1024x1024.png) ## Metadata - Author: [[John cutler|John Cutler]] - Full Title:: TBM 241: Convictions - Category:: #🗞️Articles - Document Tags:: [[Data culture|Data culture]], - URL:: https://cutlefish.substack.com/p/tbm-241-convictions-loosely-held - Finished date:: [[2023-09-09]] ## Highlights > in cases involving short- and long-term effects, where causality is hard to determine, and dealing with abstract strategic bets...you *need* conviction. You must make leaps of faith and attempt to shape a future that may not yet exist and can't be extrapolated from existing data. ([View Highlight](https://read.readwise.io/read/01h9w8gj56gff3m13e61kdmwtw)) > "If this were the perfect metric, and we knew it unlocked long-term growth, wouldn't that be suspect? Wouldn't our competitors likely have figured it out, too—if it were that straightforward? Maybe uncertainty is a signal we're on to something." ([View Highlight](https://read.readwise.io/read/01h9w8jxtypv6fjwb2ypxjzy9b))