![rw-book-cover](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6d1f649-2482-46c3-8c41-c67603f5203e_1792x1024.jpeg) ## Metadata - Author: [[Anu Atluru]] - Full Title:: Taste Is Eating Silicon Valley. - Category:: #🗞️Articles - URL:: https://www.workingtheorys.com/p/taste-is-eating-silicon-valley - Finished date:: [[2024-10-20]] ## Highlights > In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.[2](https://www.workingtheorys.com/p/taste-is-eating-silicon-valley/#footnote-2-149057938) ([View Highlight](https://read.readwise.io/read/01jajjq73sbsdqfwe1mfpadj6j)) > Products are no longer just functional tools; they are emotional touchpoints. ([View Highlight](https://read.readwise.io/read/01jamd6qa0vzwgr6j7x3cr9mtm)) > Oh yeah, taste helps you with distribution and vice versa. Virtuous cycle of affinity, desire to affiliate, and technically speaking — word-of-mouth. ([View Highlight](https://read.readwise.io/read/01jamd4c5qrnpd2yrnz21tshe9))